Frequently Asked Questions
What the product does, what the free plan includes, how connecting your Instagram works, and what happens to your data.
The product
- What is The Viral Sauce?
- The Viral Sauce tells you what worked on Instagram, what did not, and what to do next. Point it at any public reel and you get the reason it performed, measured against that account's own numbers. Connect your own Instagram and your whole account gets read the same way.
- What is in a reel analysis report?
- It opens on the verdict: how the reel did against that account's usual views. Then what carried it, the reel beat by beat with timings, the cut rhythm, how many likes and comments it drew against that account's usual rate, and the move you can reuse on your next reel.
- What is the account analysis?
- Your whole account read in full every month: your outliers, your tops and your flops, the reasons they worked, who your audience is, and what to post next. In between, every new reel you post is read against the range your own reels normally hold. It comes with the founding membership.
- Which accounts can I read?
- Public professional Instagram accounts, the Business and Creator kind. Your own, and any creator you want to learn from. Instagram reels only.
- How long does a report take?
- Under a minute.
The free plan
- What do I get for free?
- Three reel analysis reports a month, one content opportunity report a month with three to five ideas, one hook generation a day that comes back with eight hooks, and three questions a day to Marvin, the Instagram coach. A free login is all it takes, no card.
- Do I need an account?
- You need a Viral Sauce login, and that is all the free tools ask for. Connecting your Instagram is a separate step, and only the account analysis needs it.
Connecting your Instagram
- What do I need to connect?
- An Instagram Business or Creator account. When you connect, Instagram asks you to approve access to your profile and posts, your performance statistics, and your comments.
- What changes once I connect?
- A public reel only carries views, likes and comments. Your connected account adds reach, watch time, saves, shares, skip rate and who your followers are. Your numbers arrive twice a day, and every reel is read against your own history.
Your data
- Can you post from my account?
- No. The permissions we ask for read your profile, your statistics and your comments. We do not manage content, we do not publish anything.
- What happens if I disconnect?
- The link is cut and the collected Instagram data and the analyses built from it are deleted. You can connect again later, and collection starts fresh from that point.
- What do you do with my data?
- We use it to produce your readings, and nothing else. Your data sits in a database hosted in the EU, we do not sell personal data, and deleting your Viral Sauce account erases your account data and your saved work. The privacy policy carries the full detail.