About
I spent a decade reading data for big brands. Now I read it for creators.
I'm Daniel. I built The Viral Sauce so anyone posting reels can see what a brand team sees. What worked, what fell flat, and what to do next.
Where this comes from
Ten years in digital media and ad tech, reading campaign data for some of the world's biggest brands.
Those brands never guessed. Teams read every number behind every campaign. Creators sit on the same kind of data, and nobody reads it for them.
The Viral Sauce gives one creator the reading a brand pays a whole team for.
- Omnicom Media Group, online advertising strategy
- MightyHive, data + analytics + audience
- Media.Monks, EMEA Ops Associate Director
- The Viral Sauce, now: creators
What I believe
Growth starts with knowing yourself
Your own numbers show what works for your audience, and where to improve. That makes progress tangible.
Your data tells your story
Every account's story is written in its numbers. The patterns in it point to a clear action plan.
AI should support creation
Like a dating app, it reads how your content and your audience match. You stay focused on creating.
I use it on myself
I'm starting my own Instagram account, and I'm growing it with The Viral Sauce. My reach, my watch time, my flops, read exactly the way my members read theirs. Everything I ask you to trust, I run on myself first.
Become a founding member
Founding members reach me directly and steer what gets built next.
I read every request myself.