Daniel Numan
Founder & Head of Content Strategy
Daniel Numan is the founder of The Viral Sauce, Instagram analysis for creators. The platform reads an account's own reels and explains why some of them travel further than the rest.
Before building The Viral Sauce, Daniel spent over a decade in digital media. At Omnicom Media Group he worked on online advertising strategy. He then joined MightyHive, later part of Media.Monks, on data, analytics and audience work, and served as EMEA Ops Associate Director.
That mix of data, creative strategy and platform distribution is what led to The Viral Sauce. Daniel saw creators deciding what to post next on gut feeling while sitting on numbers nobody ever read back to them. Every tool on the platform is built on one principle: an account is read against its own performance, and the result is explained in sentences the creator can act on.
Daniel writes about Instagram reels, how reach and retention behave in practice, and what creators can do with their own numbers. His playbooks are grounded in platform documentation, real performance data and tested creator strategies.
Areas of Expertise
- Instagram Reels Optimization
- Instagram Content Strategy
- Instagram Reel Retention Analysis
- Instagram Reels Distribution
- Account Performance Analysis
- Programmatic Media
- Data-Driven Creative Strategy
- Platform Distribution Mechanics
Playbooks by Daniel
Evidence-led guides on Instagram Reels, account performance, hooks, retention, and creator growth.